Spiel Ventures is a small studio that designs and engineers custom software, websites, and marketing for ambitious businesses. AI-empowered where it matters. Human-centered, always.
We design, build and market end-to-end. One small team, every discipline at the table, no handoffs to anyone. AI woven in where it earns its keep.
We design and ship agentic AI software - planners, retrievers, analysts and composers orchestrated under governance you can audit. Your people stay in command. The agents handle the rest, explainably and at scale.
Marketing sites, e-commerce, custom CMS - designed to convert and easy for your team to run.
We don’t hand a brief from one silo to the next. Strategy, design, web, software, marketing and AI all sit at the same table, around your business.
Two weeks. We meet your team, map the business, and find the lever worth pulling.
Brand, product, and the way they’ll feel together. You see the work weekly, never at the end.
Web, custom software, AI agents - shipped in vertical slices so you can use it as it grows.
Marketing, measurement, iteration. We stay on after launch until the numbers move.
No 6-week discovery, no 80-page briefing template. Tell us what you love, send your assets, and we’ll do the rest.
Drop screenshots, sites you love, references - anything that captures the vibe you’re after.
Colors, type, mood - or let us pull them from your existing brand and match.
Your current site, a competitor, or just a page you like. We audit it and present back what to keep or change.
Weekly demos, a shared dashboard, a Slack channel. You see progress as it happens - never at the end.
Not mockups. SafeGuideEd is an AI product we built and run ourselves; the rest range from brand and marketing sites to full ordering systems and engineering tools - all designed and built in-house. Tap any card to see it live.
AI lesson planning & compliance for Texas teachers.
Writes TEKS-aligned lessons, captures T-TESS evidence while teachers teach, and signs every artifact into an immutable audit log for HB 1605. Integrates natively with Canvas, Schoology and Google Classroom.
The brand and website behind an AI stencil tool for tattoo artists.
StencilMaker's engine turns a client reference into transfer-ready linework. The app is theirs - the identity, the design system, and the marketing site that explains it and signs artists up are ours, built from scratch.
Online ordering, delivery, and Clover POS sync for a Frankston hibachi house.
Laku cooks hibachi tableside in Frankston - the digital side is ours. We built the website, a custom online ordering and delivery system, and a direct Clover POS integration, so a web order arrives in the same kitchen workflow as a ticket written at the table. No re-keying, and no second screen to mind while the onion volcano is going.
A website that finally looks like the cylinders WestCraft has been machining since 1970.
WestCraft builds custom hydraulic and pneumatic cylinders in Alto, Texas - Ø1 to 36 inch bores, lengths to 30 feet, every one pressure-tested before it ships. We rebuilt the site around that precision, then added a browser-based configurator: customers set bore, rod, stroke, and mounting, and watch a dimensioned drawing redraw in real time while push/pull forces and rod-buckling analysis run right alongside. Know your specs and you type them in; if you don't, a load-sizing wizard walks you there before the request ever reaches WestCraft's engineering team.
Spiel Ventures is a Tyler-area software studio in East Texas that designs and engineers custom software, websites, and marketing systems for small to mid-sized businesses.
No. Most clients start with a problem, not a spec - "this eats three hours a week" or "our site doesn’t get us calls." Tell us what’s slowing your business down, in your own words, and we’ll figure out the right build together on the first call.
We work on projects across a wide range - from small focused builds to enterprise custom software. Every engagement gets a dedicated senior team from start to finish, fixed pricing against fixed milestones, and weekly demos. Use the contact form to scope what you're thinking - there's no minimum, and we'll tell you if we're the right fit or point you somewhere that is.
We agree on a fixed price and a milestone schedule before any work starts, so you always know what’s owed and why. Each milestone ships as working software or a live page - not a status update - and billing follows delivery. No hourly surprises, no invoice you can’t map to progress.
A single feature or a small site can ship in 1–2 weeks. Fuller marketing sites take 2–4 weeks, and custom software MVPs ship in 8–12 weeks. Every engagement runs in fixed milestones with weekly demos, regardless of size.
The same small senior team you talk to on day one builds the entire project - no rotating juniors, no subcontractor you’ve never met picking it up halfway through. That’s the reason the studio stays small.
Yes. When your project ships, we train your team on it and stay on call afterward. Software breaks at 5pm on a Friday sometimes - we’re still around to fix it, not gone the day the invoice clears.
AI is used where it measurably accelerates outcomes - code generation, content workflows, customer-facing agents - never as decoration. Every project keeps a human in the loop.
Yes. We are headquartered in East Texas (the Tyler area) and serve clients across the United States and internationally on a remote-first basis.
Tell us about the business, the problem, and the timeline. We’ll come back with a real plan - not a pitch deck.